Privacy Policy
Introduction
50/50 (“50/50,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, submit information about a business, communicate with us, or engage with us regarding a potential acquisition, investment, partnership, advisory relationship, or other business opportunity.
By using our website, submitting information, or communicating with 50/50, you agree to the practices described in this Privacy Policy.
Information We Collect
Information You Provide
We may collect information you voluntarily provide to us, including:
Contact information, such as your name, email address, phone number, company name, and role
Business information, such as company history, industry, location, revenue, profitability, employees, customers, operations, ownership structure, and transition goals
Transaction-related information, such as materials shared during conversations, diligence, valuation discussions, or partnership review
Communications, including emails, form submissions, meeting notes, call summaries, and other correspondence
Professional information, such as your background, business experience, or publicly available company information
Information Collected Automatically
When you visit our website, we may automatically collect certain information, including:
Device and browser information, such as browser type, operating system, and screen resolution
Log data, such as IP address, pages visited, referring URLs, and access times
Cookie and tracking data, such as session identifiers, preferences, and analytics information
Information From Third Parties
We may receive information from third-party sources, including public business directories, LinkedIn, referral partners, advisors, brokers, industry databases, or publicly available records. This information may include professional contact details, company information, industry data, or other business-related information relevant to evaluating a potential relationship or opportunity.
How We Use Your Information
Business Evaluation and Communications
We may use your information to:
Respond to inquiries and form submissions
Schedule and manage calls, meetings, and follow-up communications
Evaluate potential acquisition, investment, partnership, advisory, or transition opportunities
Review business information shared by owners, advisors, or representatives
Conduct preliminary analysis, diligence, and opportunity assessment
Prepare internal notes, summaries, models, or materials related to a potential opportunity
Business Operations
We may also use your information to:
Operate, maintain, and improve our website
Improve our communications, processes, and user experience
Send relevant updates, insights, or newsletters if you have opted in or otherwise permitted us to contact you
Analyze website traffic and usage patterns
Maintain internal records
Comply with legal obligations and protect our legitimate business interests
Cookies and Tracking
Types of Cookies
Our website may use the following types of cookies:
Essential cookies required for basic website functionality
Analytics cookies that help us understand how visitors interact with our site
Preference cookies that remember certain settings or choices
Managing Cookies
You can control cookies through your browser settings. Disabling certain cookies may limit some features or functionality of our website.
We do not use cookies to sell personal information or for targeted advertising.
Data Sharing and Disclosure
Service Providers
We may share information with trusted third-party service providers who assist us with:
Website hosting and maintenance
Email, scheduling, and communication tools
Analytics and performance monitoring
Cloud storage and document management
Professional services, including legal, accounting, tax, diligence, or advisory support
These providers are permitted to use information only as necessary to perform services on our behalf or support a potential business relationship or transaction.
Transaction Participants and Advisors
In connection with a potential acquisition, investment, partnership, or other business opportunity, we may share relevant information with our internal team, affiliates, advisors, financing sources, legal counsel, accountants, consultants, or other parties involved in evaluating or completing the opportunity.
We aim to limit disclosure to information reasonably necessary for evaluation, diligence, negotiation, financing, documentation, or execution of a potential transaction or relationship.
Legal Requirements
We may disclose information if required to do so by law, court order, subpoena, government request, or legal process. We may also disclose information if we believe it is necessary to protect our rights, enforce our agreements, prevent fraud, or protect the safety of any person or business.
Business Transfers
If 50/50 is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, information may be transferred as part of that transaction, subject to appropriate confidentiality protections where applicable.
No Sale of Personal Information
We do not sell, rent, or trade personal information to third parties for marketing purposes.
Data Security
Security Measures
We implement reasonable technical and organizational measures designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure. These measures may include:
Secure access controls and authentication
Restricted access to sensitive information on a need-to-know basis
Use of reputable third-party platforms for storage, communication, and website operations
Periodic review of our information collection, storage, and handling practices
No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Confidential Business Information
Business information shared with 50/50 during owner conversations, diligence, transaction review, or advisory discussions is treated as confidential and used only for evaluating or carrying out a potential relationship, transaction, partnership, or engagement, unless otherwise agreed in writing.
Data Retention
Retention Periods
We retain information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including business evaluation, recordkeeping, legal compliance, and legitimate business purposes.
In general:
Business opportunity and transaction-related information may be retained for future reference, compliance, or relationship management
Website analytics data may be retained according to the settings of our analytics providers
Marketing communications data is retained until you unsubscribe or request deletion
Legal, tax, accounting, and transaction records may be retained as required by applicable law or professional standards
Your Rights
Access and Control
Depending on your jurisdiction, you may have the right to:
Access the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of certain personal information
Object to or restrict certain processing activities
Request a portable copy of your data
Withdraw consent for marketing communications at any time
Exercising Your Rights
To exercise any applicable privacy rights, please contact us using the contact information below. We may need to verify your identity before processing certain requests.
Please note that we may retain certain information where required or permitted by law, including for legal, compliance, fraud prevention, dispute resolution, transaction recordkeeping, or legitimate business purposes.
International Data Transfers
If you are located outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate. By using our website or communicating with us, you acknowledge that your information may be processed outside your country of residence.
Children’s Privacy
Our website and services are intended for business owners, professionals, and adults. We do not knowingly collect personal information from individuals under the age of 16. If we become aware that we have collected information from a minor, we will take reasonable steps to delete it.
Third-Party Links
Our website may contain links to third-party websites, platforms, or resources. We are not responsible for the privacy practices, content, or security of third-party sites. We encourage you to review their privacy policies before providing information.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. Any updates will be posted on our website with an updated effective date. Continued use of our website or continued communication with 50/50 after updates are posted constitutes acceptance of the revised Privacy Policy.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at: